|
Philadelphia
Daily News, April 25, 2002, Circulation: 198,000
Best read columnist Stu Bykofsky featured a write-up of Paisiano Partner
Dennis Reed along with a photo.
Philadelphia Daily News, April 25, 2002. Circulation:198,000
April Adamson included a mention of the Buca opening in her column,
"Yo, Good Dish."
FOX's "Good Day Philadelphia" Show, April 30, 2002
Although the show rarely covers food, they featured a video clip from
the restaurant with a voiceover by anchor Mike Jerrick.
Main Line Ticket (Main Line Life, Main Line Times, Suburban Chronicle,
Suburban Advertiser, Suburban Wayne Times), May 9, 2002, Circulation
:210,000
Len Lear did a feature story on the opening using quotes from owner,
Joe Micatrotto and giving phone number for reservations.
“I Hear America Talking”, May 21, 2002, Syndicated
in 32 markets
Veteran radio personality, Ralph Collier interviewed Buca's executive
chef about the food and the concept.
Philadelphia Inquirer, May 22, 2002, Circulation: 501,000
Michael Klein - who rarely uses photos - featured a photo of the Buca
velvet mural.
“Table Tips”, May 27, 2002, Syndicated in 16 markets
Ralph Collier gives a positive review of Buca.
South Philly Review, Circulation: 102, 000
Phyllis Stein-Novack wrote a positive review.
WHYY-FM, “The Chef’s Table” with Jim Coleman,
Aired second week of June, Syndicated to 20 Stations
Jim Coleman interviewed executive chef, Vittorio Renda, about the food
and the concept.
Philadelphia
Magazine, July, 2002 issue, Circulation: 139,600
Rebecca Kenton highlighted the opening in the dining out section with
two color photographs featuring large plates of Buca food.
South Philly Review, Circulation: 102,000
Featured light summer recipes and included, with rave reviews, a recipe
called, “Green Beans Inspired by Buca di Beppo”.
Philadelphia Style, August 2002, Circulation: 40,000
Used a photo of executive chef Vittorio Renda and Councilman Darrell
Clarke at the opening party.
Philadelphia Style, September 2002, Circulation: 40, 000
Used photo of Bard Associates president, Krista Bard, Judge Seamus McCafferty,
and VP of development Petrina Wells, during the opening of Buca Di Beppo.
FOOD DROPS*
Food drops were arranged with the following radio stations and publications.
Most of the radio stations gave an on-air mention or improptu interview.
WMGK Radio
WPEN Radio
WXTU Radio
WJJZ Radio
WMMX Radio
B101 Radio
Philly Style Magazine
City Paper
|
