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EVENTS
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--National
Health Symposium |
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CLIENT: Cuvee
Notredame |
| There
is a large French and Francophile community in the city, and the restaurant
community wisely uses July 14 as a opportunity to boost sagging summer
sales. When Cuvee Notredame wanted to create an event for the holiday,
the challenge was to do something out of the ordinary, beyond all
the parties and events already taking place. What’s the one big difference between having dinner in Paris and Philadelphia? Dogs underneath the table. In France, the dogs get to go to dinner too and enjoy the party. Philadelphians love their dogs as much as French people love their chiens. Voila! Free dinner for dogs. Put all the tables outdoors, take over the street, and let the dogs come to dinner. In costume. Smashing success. Biggest night of the year for the restaurant. Every TV station, every newspaper shows for photos and stories. Serious community goodwill. Incredibly well-behaved dogs. View Media Report View photos |
