"Lift your spirits. Come to Center City"
2001 Holiday Campaign

In-Trade Radio Time Available

CCPA is proudly undertaking a guerilla marketing effort to bring holiday shoppers and revelers back into Center City. The “Lift Your Spirits” campaign involves a 4-station radio push, billboard advertising, a City Paper supplemental pullout section, and a contest to win a $1000 shopping spree.

You can take advantage of the unprecedented straight-trade deals we have negotiated with the area’s premiere radio stations. Each of your $50 gift certificates (which only costs you $25) earns you one of the following placements:

B101, Easy Listening
On-air mention and inclusion in online rewards game
50 spots available

WXTU 92.5, Country
On-air mention during the popular Country cafe hour
60 spots available

WJJZ 106.1, Smooth Jazz
Two on-air mentions during the 5-day Thanksgiving holiday
60 spots available

1210 AM The Big Talker - Talk Radio
For three $50 gift certificates you will be part of an exciting $1000.00 shopping spree. Your business will be mentioned on four promos, there will be a live announcement during the give away of one of the certificates, and a grand finale mention when the shopping spree is awarded.

You may offer as many $50 gift certificates as you wish, but you must act quickly. An offer like this may never happen again, and all placements are made on a first-come, first-served basis.

For CCPA’s radio campaign, call Jane Wolf at CCPA today!
215.545.7766

City Paper will contacting you about CCPA’s pullout supplement that will come out on November 29th. Ads will be offered at huge discounts, since CCPA is underwriting the entire section. CCPA is organizing ads in City Paper to give away a $1000 shopping spree of gift certificates. If you give a $50 gift certificate, your company’s name will listed in one full-page and one quarter-page ad in City Paper.

For CCPA’s City Paper campaign, call Amy Stoller today!
215.735.8444, ext. 250