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MAXERCISE MEDIA REPORT
TOTAL IMPRESSIONS: 4,833,547

TV Food Network: Viewership 42,000; June 23, 1997.
D.C. was featured on “Recipe for Health” as part of their health and fitness segment.

Fox 29 - Good Day Philadelphia: Viewership 30,000; August 26, 1997.
D.C. was on Good Day Philadelphia with fitness editor Charles Harmon and anchor Donya Archer featuring the SuperSlow technique of weight lifting.

Fox 29 - Good Day Philadelphia: Viewership 30,000; October 27, 1997.
D.C. was on Good Day Philadelphia with fitness tips.

Philadelphia Inquirer
: Circulation 495,999; October 20, 1997.
Art Cary featured D.C. Maxwell and the Super Slow protocol in a column about exercise as a part of weight loss.

WPVI - Channel 6 Action News
: Viewership 600,000; November 10, 1997.
D.C. was featured on the news with a Fitness tip.

Philadelphia Inquirer: Circulation 495,999; November 10, 1997.
Art Cary mentioned the Maxercise Jiu-Jitsu program in an article on student Russell Redenbaugh.

FITNESS: Circulation 501,179; January/February 1998 issue.
Fitness magazine featured article that included demonstrations of skills taught in a RapeSafe video.

PHILADELPHIA WEEKLY: Circulation 120,000; January 14, 1998 issue.
Writer Christopher McDougall features Steve and D.C. Maxwell in an article about Gracie jujitsu and RapeSafe. The article features photos.

WPVI-TV Channel 6 Morning Action News: Viewership 660,000; Monday, January 26, 1998.
Bob Timms produced a segment on RapeSafe.

Main Line Life - Circulation 18,000; Thursday, April 23, 1998 issue.
Staff writer Christina Alex featured an article that highlights D.C. Maxwell’s RapeSafe class taught at Main Line Health & Fitness. The article includes a picture of a student fighting off an assailant and quotes D.C. several times.

Main Line Times
- Circulation 16,000; Thursday, April 9th, 1998 issue.
D.C. Maxwell’s RapeSafe class at Main Line Health & Fitness is featured by staff writer Bill Marshall, including quotes and picture of a student fighting off an attacker.

Philadelphia Daily News - Circulation 199,454; Wednesday, June 3, 1998 issue.
Columnist Stu Bykofsky informs the reader about his workout sessions with D.C. Maxwell, and records positive results. Photo featuring D.C. and Stu working out.

Philadelphia Daily News
- Circulation 199,454; Tuesday, June 16, 1998 issue.
A picture of columnist Stu Bykofsky and D.C. Maxwell working out is featured in the index, and along side the article that updates the reader on Stu’s continuing success on the “6 Week Fat to Muscle Program”.

Black Belt - Circulation 85,000; August, 1998 issue.
Steven Maxwell is mentioned in the Black Belt Times section of the magazine listing the national titles he procured in the AAU Sombo Championships in Washington in April (waiting for clip).

Philadelphia Daily News
- Circulation 199,454; Wednesday 15, 1998 issue.
Columnist Stu Bykofsky informs the readers of the positive results from D.C.’s six-week shape-up plan, including a picture of Stu in the index and in the article.

Philadelphia Daily News: Circulation 199,454; Tuesday, September 8, 1998 issue.
Columnist Stu Bykofsky updates his readers on the success of his diet with D.C. Maxwell and announces his decision to extend the six-week fat-to-muscle diet.

Philadelphia Daily News: Circulation 199,454; Wednesday, September 9, 1998 issue.
D.C. Maxwell’s New Health Symposium event scheduled for October 8th is listed in a special insert in the newspaper.

Philadelphia Inquirer: Circulation 502,100; Wednesday, September 9, 1998 issue.
D.C. Maxwell’s New Health Symposium event scheduled for October 8th is listed in a special insert in the newspaper.

Channel 17 News at 10 : Viewership 90,000. Sunday March 21, 1999.
Stephen Maxwell of Maxercise is shown conducting a strong man contest for chefs participating in the American Mussel Harvesters Recipe Contest.

Fox 29 - Good Day Philadelphia: Viewership 30,000
. D.C. plays host to Morton’s of Chicago for a high protein steak breakfast.

Channel 17 News at 10 : Viewership 90,000. Sunday March 21, 1999.
Stephen Maxwell of Maxercise is shown conducting a strong man contest for chefs participating in the American Mussel Harvesters Recipe Contest.