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MEDIA REPORT FOR NEW HEALTH SYMPOSIUM (NHS)
TOTAL IMPRESSIONS:
7,501,370

Philadelphia Inquirer: Circulation: 502,100;January 28, 1998
Feature story announcing the New Health Symposium to be held in October, including Mayor’s support of the event.

Philadelphia Inquirer: Circulation 502,100; September 9, 1998
NHS schedule of events and presenter profiles were featured in a special 12 page insert.

Philadelphia Daily News: Circulation: 199,454; September 9, 1998
NHS schedule of events and presenter profiles were featured in a special 12 page insert.

Progressive Health: Circulation: 20, 000; Summer 1998
Feature story describes idea behind the NHS.

Starting Point News: Circulation: 15,000; Summer 1998
Holly Crayton includes NHS as one of the resources with which ti deal with ADD/AD/HD.

New Visions Magazine: Circulation: 15,000; August 1998
Full page announcement for the NHS, listing dates and contact information.

Tales from the White Dog Cafe:
Circulation: 17,578; Fall 1998
Patch Adams’ ‘Medicine for Fun not Funds’ event is announced, mentioning that is part of the NHS.

PPRA’s In Touch:
Circulation: 230; September 1998
Phyllis Rubin Polk mentions NHS in the President’s Message of the newsletter to all area public relations professionals.


Progressive Health:
Circulation: 20, 000; 1998 Fall supplement
Article announces NHS, highlighting Annemarie Colbin’s dinner event about Osteoporosis for the Citizens Alliance for Progressive Health Awareness.

New Visions Magazine: Circulation: 15,000; September 1998
The issue is almost completely devoted to NHS, with full page announcement; editor Christine Rock’s interview with Don Campbell about the Mozart Effect, and an extensive special NHS event listing broken down into four categories: Integrative Health; Body Work, Energy Work & Fitness; Spirituality; and Music & Art.

Philadelphia Inquirer: Circulation: 502,100; September 16, 1998
Marilynn Marter writes feature story on the cover of the Food Section on area cooking schools, noting healthy cooking and classes offered during NHS, including those about Macrobiotics, Raw Foods and Estrogen-rich Foods; photos of authors are used.

Philadelphia Daily News: Circulation: 199,454; September 23, 1998
Jenice Armstong highlights the NHS in the Essentials column on the weekly Wednesday Health page.

Philadelphia Inquirer:
Circulation: 502,100; September 28, 1998
Marian Uhlman writes a feature story on NHS, listing some of the more famous speakers, also noting the Healthy Living Expo.

Courier Post: Circulation: 90,000; September 30, 1998
Al Klimcke writes a feature on NHS, giving its background, connecting it to the Starting Point and listing other Jersey events.

Labyrinth: Circulation: 20,000; October 1998
Shreya Renaud interviews Georgette DuBois about her process in creating her NHS event, “ Sound, Spirit and Song.”

Philadelphia Daily News:
Circulation: 199,454; October 5, 1998
Nina Schandler’s event about Estrogen-rich food is highlighted in the Essentials column on the weekly Health page.

Philadelphia Inquirer:
Circulation: 502,100; October 5, 1998
Art Carey writes profile feature story about John Pierrakos, founder of Core Energetics, listing details of this NHS event.

Daily Pennsylvanian: Circulation: 14, 000; October 8, 1998
Rachel Rotman reports on the discussion of the alternative medicine panel at Pennsylvania University moderated by Paul Wolpe of the Center for Bioethics; photo included.

Main Line Times:
Circulation: 17, 000; October 8, 1998
Singer/songwriter Susan Herrick is featured with photo in the Good Times section, announcing her concert, co-sponsored by the Yoga Garden, as part of NHS.

Springfield Sun: Circulation: 3,200; October 8, 1998
Cynthia Marone gives brief history of Earth Run including Anna Halprin, listing event organizer Alice Rutkowski and event details.

Philadelphia Inquirer:
Circulation: 502,100; October 9, 1998
NHS’ Soul Food Revisited Festival is mentioned in the Weekend Winners Section, also appearing in the back page listings, highlighting the African-American events.

WXPN:
Listenership: 10,000 x 9 spots + 90,000;
Tracy Tannenbaum did radio spots airing 3 times per day; one author per day; Don Campbell 10/6; Patch Adams 10/7; Nina Schandler 10/8.

KYW CBS 3: Viewership: 214,000; Eyewitness News Weekend; October 3, 1998 10:20am
Monica Trainer interviewed Elsie Kerns on Healing Auras.

KYW CBS 3: Viewership: 214,000; Eyewitness News Weekend; October 10, 1998 10:20am
Monica Trainer interviewed Melani Lewandowski on Feng Shui.

WPVI ABC 6:
Viewership: 359,000; Nightly News; October 11, 1998 11:00 pm
Don Polec did news feature story on Wheatgrass Juice at Essene Natural Foods.

WPVI ABC 6: Viewership: 106,000 and 133,000, respectively; Action News; October 11 at 7pm and 12 pm
Dawn Hessner did a news feature story covering the Mozart Effect at Temple University.

Philadelphia Inquirer: Circulation: 502,100; October 18, 1998
Roy Campbell writes about “The Best Women’s Fitness Program” tea at Neiman Marcus with designer Carolina Herrera, mentioning the Breast Health Institute.

Philadelphia Inquirer:
Circulation: 975,200; November 8, 1998
Debbie Scoblinkov writes a feature story on the NHS French Paradox event at Panorama, going into detail on Dr. Curtis Ellison’s research.

America’s Health Network: Viewership 27,000 x 9 spots = 243,000
NHS provided eight guests for segments on three shows, airing November 2,9,16. NHS guests included: Loretta Vainius on Living Foods; Karyn Wilner on Core Energetics; Michael di Palma on Herbal Remedies; Krista Bard on Trends in Alternative Medicine; Georgette du Bois on Yoga; Philippe Chin on Healthy Cooking; D.C. Maxwell on strength training and Dr. Marisa Weiss on Breast Cancer.

Philadelphia Inquirer:
Circulation: 502, 100; January 1998
NHS founder Krista Bard, at the paper’s request, writes an editorial on trends in alternative medicine.

Inner Realm Magazine: Circulation: 17,000; December 1998
Marilee Tolen writes a feature story as a follow-up and summary of NHS events.

Philadelphia Inquirer:
Circulation 502,000; December 28, 1998
Art Carey does a review of the year’s health and fitness events and happenings. John Pierrakos, founder of Core Energetics, and a NHS speakers was mentioned.